AXE Marketing

Posted By on May 6, 2016

AXE leads social media action in the regional community stayblue by Osnabruck, December 16, 2010: AXE and the stayblue community network launched at the 14.12.2010 a social media campaign to promote the product AXE dark temptation. This stayblue set up a branded Subcommunity, can post the user status messages, that the words I’m chocolate irresistible, because “start. These are published in the newsfeed of the Hauptcommunity. To generate the members of the stayblue community network creative and authentic advertising messages and show how referral marketing 2.0 can work. Recommendation marketing, an advertising message to are produced and distributed by consumers. In an environment such as social networks, whose own Wachstum is based mainly on referral marketing, this approach leads to particularly good results “commented Simon Hosseiny, head of marketing and online marketing at stayblue.

The AXE Subcommunity has been integrated into the group system in the community and through the use of a graphic highlighted in the groups collection. This deep integration provides an address of stayblue users in the classic look and feel of the network. Can group users for seven days the words with chocolate I’m a irresistible, because “starting status message post. This can be seen in the community feed of their friends. This creates a viral distribution of user-generated advertising. The action is accompanied by a prize game.

20 AXE dark temptation product sets consisting of will be raffled among all participants of shower gel and deodorant. Experience with similar projects shows that in the functioning of social media adapted forms of advertising at stayblue with its above-average active and engaged users have great resonance. Also joined the campaign for AXE dark temptation looming 40 hours a high involvement of users with over 1000 votes comments in the first”, explains Simon Hosseiny. The action was the second joint project of AXE and stayblue and reflects the marketing concept by stayblue again, that beyond classical advertising ever new forms of advertising shows. The intelligent use of loyalty marketing in the social media environment is one of them. About stayblue: The stayblue-community network was created from the local online platform OScommunity, which was launched in 2002 in Osnabruck by Manuel Wortmann in life. Meanwhile, the national umbrella brand combines stayblue nationwide 397 local communities with over 565.000 users. In addition to the classic functions of social networks, all stayblue communities offer areas with a local focus. A leisure area with local event tips, a marketplace with local classifieds, housing and job market, and a range of magazine with current news. Since 2007, medienhaus Neue of Osnabrucker Zeitung at the stayblue community is involved.

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